China’s Xiaomi Announces New Venture To Bring Budget Flagship Smartphones To Over 50 Markets; Announces $300 Handset Featuring Qualcomm’s Snapdragon 845

Chinese electronics giant Xiaomi has made a name for itself selling impressively durable smartphones at aggressive price points. But the company has so far focused on low and mid-tier handsets that it mostly sells in China and neighboring countries. At an event in New Delhi, India today, the world’s fourth largest smartphone maker announced an ambitious plan to expand its offerings and reach. From a report: Xiaomi announced a new venture called Poco under which it plans to produce and sell high-end handsets that would compete directly with the top offerings by OnePlus and Samsung, two companies that have demonstrably performed well in what analysts call the “budget flagship” smartphone segment. To mark the debut of the new venture, the company today unveiled the first handset under the Poco umbrella, the Pocophone F1. The handset houses top-of-the-line hardware modules, including Qualcomm’s flagship Snapdragon 845 SoC, a 20-megapixel selfie camera, and fast-cooling tech to sustain performance, in a polycarbonate body. The base model, which in addition to Qualcomm Snapdragon 845 SoC also features 6GB of RAM and 64GB of expandable storage, is priced at Rs 20,999 ($300), less than half the price of an arguably comparable Samsung handset. The handset, which runs a customized version called MIUI, which is based on Android 8.1, would be sold in more than 50 markets, the report added. Further reading: Chinese Smartphone Maker Xiaomi Says It is Working To Enter the US Market Next Year.

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